GRAPHIC DESIGN

Graphic Design

It is the most effective artistic discipline to spread a conservationist aim on a large scale. Promoting a social marketing campaign, developing editorial publications or simply improving the image around a brand or organization are some of the ways in which one can position ideas in the minds of our public. Posters, brochures, clothing or advertising canvases are just some of the supports that help to spread a concept.

Graphic Design

It is the most effective artistic discipline to spread a conservationist aim on a large scale. Promoting a social marketing campaign, developing editorial publications or simply improving the image around a brand or organization are some of the ways in which one can position ideas in the minds of our public. Posters, brochures, clothing or advertising canvases are just some of the supports that help to spread a concept.

The observation of great apes is a very profitable tourist resource, both for local communities and for the conservation of these endangered species. But at the same time it can also pose a huge danger to the health of these animals. In the wake of the covid-19 pandemic, the Protect Great Apes from Disease initiative was born. This is a project that arises from the need to inform and educate users about these dangers, as well as the good conduct guidelines stipulated by the UICN to minimize risks. The real objective of this project is to create a website from which park agents from one of the 23 countries in which these species are found can freely download these and other support materials in 7 different languages.

The observation of great apes is a very profitable tourist resource, both for local communities and for the conservation of these endangered species. But at the same time it can also pose a huge danger to the health of these animals. In the wake of the covid-19 pandemic, the Protect Great Apes from Disease initiative was born. This is a project that arises from the need to inform and educate users about these dangers, as well as the good conduct guidelines stipulated by the UICN to minimize risks. The real objective of this project is to create a website from which park agents from one of the 23 countries in which these species are found can freely download these and other support materials in 7 different languages.

This complete guide is also a powerful tool that helps both guards, teachers or policemen, to expand their knowledge about sea turtles. Its distribution, by the Programa Tatô, is free.

The objective of both the brochures and the canvases of the “Caminos de Obô” are to spread and bring the charms of the natural parks closer to the visitors and local population of São Tomé and Príncipe, as well as the rules of good conduct for its preservation.

The awareness campaign “Nô Okinka di Mar” (Our *Okinka of the Sea) disseminates the benefits of the preservation of sea turtles in Guinea Bissau, using popular culture as a link to strengthen ties between the local people and these endangered species.

*Bijagó queen

The awareness campaign “Nô Okinka di Mar” (Our *Okinka of the Sea) disseminates the benefits of the preservation of sea turtles in Guinea Bissau, using popular culture as a link to strengthen ties between the local people and these endangered species.

*Bijagó queen

“Mém di Omali” (Mother of the Sea) is the name of the awareness campaign that has managed to captivate the hearts of the people of São Tomé and Príncipe. Since its implementation in 2016, poaching of sea turtles in the country have been drastically reduced and interest in their presevation has increased.

A small sample of logos designed to represent organizations, companies, social marketing campaigns or more specific conservation projects.

The purpose of these canvases is to accompany and illustrate the explanations of conservation technicians during a tour between different towns in the Ivory Coast. They expose the dangers of environmental degradation and the benefits of proper management of protected areas.